![]() ![]() He defeated all his opponents again and set new records. When Jellinek received his first Simplex on 1 March 1902 at Nice, he rushed to incorporate it into his Mercedes race team, competing in the Nice- La Turbie hillclimbing race. To suit their basically high society clients, the new Mercedes would be shown publicly while driving through the most traditional avenues in town or to picnic in a park. In 1902, Maybach decided to incorporate a series of modifications to the Simplex, anticipating a large number of sales. That car had resulted in the company's early success. Jellinek was DMG's foreign agent based on the French Riviera where he was the Austro-Hungarian consul. The creation of the previous model, the Mercedes 35hp, predecessor of the Simplex, was due to DMG's industrial might, the know-how of its industrial designer Wilhelm Maybach and Emil Jellinek's enthusiasm for motorsport. A complementary explanation for the name is that, by the standards of 1901, the car was very simple to operate. Now, DMG and Maybach intended to improve this further by providing "comfort by means of simplicity", hence the name Simplex. The car's predecessor, the Mercedes 35hp of 1901, had broken with the previous primitive automotive standards. The name Official logo in the unit's radiator All these models occupied the absolute top segment in the automotive world along with brands such as Rolls-Royce, Bentley, Cadillac and other demised car manufacturers. ![]() Its immense size and luxuries were to set the milestones for the development of this segment, which was continued on by numerous models over the next 70 odd years, including the 630, 770 Grand, 300 Adenauer and terminating in 1981 with the demise of the 600 Grand. With this car Mercedes laid the foundation of a new car segment, the super-luxury class with an imposing touring Saloon body, it was unlike anything else at the time and quickly established itself well with royalty and aristocrats. A highlight of the Simplex family was the model 60 hp. Its large and wide body had a low center of gravity. ![]() It featured powerful engines whose power ranged from 40 to 60 hp. The Mercedes Simplex was designed by Wilhelm Maybach in Stuttgart, Germany. It continued the use of the Mercedes name as the brand of DMG, rather than Daimler. The Mercedes Simplex was an automobile produced from 1902 to 1909 by the Daimler Motoren Gesellschaft (DMG, Daimler Motor Society, a predecessor of Daimler-Benz and Daimler-Chrysler). ![]()
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